WE create, acquire, and partner with brands

Our mission is to identify promising brands and elevate their potential. We invest in growth strategies that drive success.

Get a valuation

WE Unlock potential and build future

Accelerate your brand and build your future legacy

We acquire locally established brands that mainly operate online on the main e-commerce platforms, we take over the operations and improve the revenues, margins, and more.

HOW WE DEAL

Entrusting with your brand has never been that easy

Share a few numbers with us and tell us what matters the most for your Brand​

Give us a couple of weeks to evaluate and get back to you with an offer

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We will take care of all the paperwork, and make your life easy

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Receive your money and either fully trust us with your brand, or join us as a Brand Director

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Watch your creation grow, or be part of it

Start Unlocking Your Brand's Potential

Acquisition terms will be discussed based on the previous years sales data and future trends

The terms, pricing and else are to be discussed on a case per case scenario, there is no fix amount per brand

The agreement contracts are to be prepared and provided by “WE Brands ”, timeline per brands estimated to ~4 to 6 weeks

WE are open to have the brand’s founders joining our team (terms and conditions to be agreed on)

HOW WE DO IT

WeBrands Aquisition

Acquisition

We select, value, and acquire the right brands

WeBrands Optimization

Optimization

Our team of experts will improve each step of the product journey and function of the brand

Growth

We maximize brand sales, cost efficiency, and current asset development.

Meet the Founders
Zine Nedile

Zine Nedil

Co-founder & CEO

  • Extensive international experience: Managed large-scale teams across different functions in Europe (France, Romania, Portugal, Algeria, Morocco) for Webhelp, and subsequently in Southeast Asia (Singapore, Philippines, India) for Lazada Group as Vice President for business development and seller growth

 

  • Demonstrated ability to drive growth and manage P&Ls: Turned cost centers into revenue centers while maintaining substantial growth in sales and revenue under Lazada Singapore, successfully drove a +30% uplift in sales for HomeCredit Philippines after launching their first e-commerce platform, and managed to increase revenue by 3X while reducing cost by more than 6x and turning the PH business profitable within the 2 first quarters as Country Manager for Atome Philippines 

 

  • Proven multi-functional leadership: Successfully led and developed diverse teams across Operations, Marketing, Finance, HR, and more at Lazada Group, Home Credit Philippines, Atome Philippines, Branded Inc., and more.
Kim Airan

Kim Airan

President & CBO

  • Thriving in challenges: Started in US CX, then returned home to the Philippines and grew a small printing business. Implemented new printing technologies, expanded services, and landed major clients like SNR, San Miguel Corporation, DTI, and more.

 

  • Building something new: Launched JRKIM Consumer Goods Trading, the second company focused on imports, to explore new opportunities in the market.

 

  • Always learning: While the printing business thrived, she joined DeTelecomShop, a Belgium-based company, as Head of Procurement and Order Fulfillment. This international experience broadened her knowledge while managing the P&L of her product line.
Kim Airan
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Our mission is to identify promising brands and elevate their potential. We invest in growth strategies that drive success.

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Address

Bonifacio Global City

Taguig City, 1634

Philippines

Contact Us